I have been a business owner for forty years, and the most important lesson I learned is relationships matter. You have a business because of your clientele. You can create an incredible line of products, have eye-drawing packaging, and a beautifully designed website, but your business will not flourish without clients. There are countless salons to choose from, but your personal touch and salon ambiance is what will keep clients coming back to you. 

As a nail tech with expertise, you know what's best for your client's nails. You must also take the time to be transparent with your clients.